B2B Digital Marketing Trends: Voice Search
Are you using voice search for your business? Voice search is not a new technology, but it is becoming more popular.
What is Voice Search
You have most likely heard of Alex and Siri. They are standing by ready to help you. All you have to do is call their name and ask your question. Hands-free searching. No more having to type in what you are searching for.
Why is Voice Search Important
Why is voice search so important to your marketing? Consider this:
- In the current world of searches, at least 50% of them are done via voice.
- There are over one billion voice searches every month.
- More than 75% of people who own voice-activated speakers say that their devices are part of their daily routine.
- Voice shopping is expected to be a $40 billion industry by 2022.
- Smart homes are on the rise. In 2017, 13% of American households owned a smart speaker. But by 2022, that number will rise to over 55%.
Essentially, if you’re not using voice search for your business, you’re missing out.
Voice searches provide lots of relevant information; Mexican Restaurant Near Me, Weather for Houston Texas on Friday, How to make a face mask for COVID-19 protection, Tax Filing Extension 2020 and much much more.
Voice searches allow you to provide better content and build your engagement with your customers. Here are a few well-known brands that are successfully incorporating voice searches into their digital marketing:
- Patron tequila offers personalized cocktail recipes.
- Nestlé provides cooking instructions as you go.
- Campbell’s Soups helps you choose and cook recipes.
- Domino’s pizza allows you to place an order without picking up the phone or going online to place an order.
- PayPal allows customers to engage Siri to send money to friends or pay for an online product or service.
- Tide gives you stain removing advice for over 200 kinds of stains.
In addition, Google Assistant has 2,000 “actions” and Alexa has 30,000 “skills” that allow these voice assistants to respond and react to user commands and inquiries.
Create Audio Content
Creating audio content for your company will not only allow you to build your brand awareness and following, but ads for content can’t be too far off. Before long, you’ll be able to place your audio ad on Google or Alexa as part of the audio content someone is hearing.
Voice searches aren’t going anywhere. In fact, they’re becoming more and more popular every day and companies are finding new ways to use them in their marketing. They are an invaluable resource for any company in this digital age.
About the author
Brian Bearden, CEO of Upstream Marketing has over 17 years’ experience with online marketing / website development. Upstream Marketing help you to build a website that reaches the right customers, converts leads and grows your business. Brian can be reached at www.upstreammarketing.net